Dịch vụ quản lý danh thu OTA
Service Overview
Hotel revenue management services on OTA platform
1. Planning and Forecasting
Check PMS System
- Review content and amenities
- Check property policies and promotion programs
Check OTA System
- Review content and images for each channel
- Check content synchronization across channels
- Review pricing structure and promotions for each channel
Analysis
Strengths; Weaknesses; Opportunities; Threats (SWOT)
Historical Data Analysis
sales history, customer groups, etc.
Develop 12-month revenue plan
Monthly forecasting
2. Real-Time Pricing and Profit Management
Pricing based on future room
occupancy at the current time; pricing according to daily booking fluctuations (based on market demand for the hotel) and overall market demand
Pricing based on seasonality and events
at the hotel’s location
Price parity
ensuring balanced pricing across channels (to maintain ranking and visibility on distribution channels)
Consistent promotions
ensuring consistent promotion programs across channels. Avoid significant price discrepancies when using different types of promotions across channels
Maintain competitive pricing
in the market
Detailed market information reporting
Weekly updates
Develop pricing policies suitable
for different segments – customer groups to optimize revenue
Control hotel room inventory through
- Minimum Length of Stay (LOS)
- Control room value on peak days (e.g., requiring bookings to cover the entire peak period like Tet)
- Allow overbooking in certain cases
Analyze customer group fluctuations
and changes to propose appropriate business plans
Upselling
(room upgrades, F&B, transportation, services and spa, service packages, tour sales (20-30% of room revenue), airport transfers, etc.)
Manage revenue and pricing
with AI technology tools
3. Distribution Management
Content management
photos, descriptions, amenities, policies
Address pricing issues
pricing packages, promotions, and price discrepancies across channels
Adjust conversion rates across all channels
hotel direct; OTA and B2B (as revenue weights differ at various times of the year)
4. Financial Reconciliation
Commission reconciliation
Reconcile canceled bookings, no-shows, early check-ins, late check-outs, and report to OTAs within the specified timeframe to save on commission costs
Commission reconciliation with channels
ensure accurate commission calculations; handle cases of non-chargeable or invalid credit cards
Accounts receivable reconciliation
- Check and report due receivables from direct customers and agents
- Check and report receivables from cancellations and no-shows (from direct customers and agents)
- Contact and work with OTA channels to reissue virtual cards if the initial charge was unsuccessful
Tax and fee reconciliation:
- Monitor tax deductions from payments as required by local regulations to ensure compliance and avoid tax losses
- Reconcile payment fees and propose optimization methods to save costs