Dịch vụ phòng kinh doanh thuê ngoài

Service Overview

Outsourced business office services

1. Marketing Activities

Building Marketing Strategy

Analyzing the hotel's strengths, weaknesses, opportunities, and threats (SWOT)

Proposing a marketing strategy tailored to the hotel

Content Marketing

Creating engaging and relevant content aligned with the marketing strategy

Distributing content on media channels suitable for the hotel's target audience

Increasing conversion rates and attracting potential customers through intentional content structure

Remarketing

Developing profiles of potential customer groups and past customers

Enhancing conversion rates for potential customers or repeat customers through communication of service values and hotel promotions

Extending Customer Lifecycle – Loyal Customers

Developing and managing policies for existing customers

Maintaining post-use customer care activities to build sustainable relationships with customers

2. Business Activities

Optimizing Direct Customers

Developing policies to optimize direct bookings from the hotel's channels (website, Facebook, direct contact, front desk, etc.)

Implementing sales advertising activities on digital platforms targeting the hotel's target customers

B2B Sales

Contacting and building relationships with agency partners and businesses needing hotel reservations

Developing Revenue from Non-room Service

Researching and developing products or packages to diversify product types and increase revenue (using hotel products or partnering with external providers)

Increasing value extraction per customer with products such as airport transfers, car rentals, and tour sales (accounting for 20-30% of room revenue)

Technology

We leverage the most powerful and advanced technologies in our operations, allowing us to stay updated with market and competitor developments and make timely, relevant business decisions.

3. Revenue Management Activities

All activities in the Hotel Revenue Management Service Package on OTA Platforms

4. Reputation Management Activities

Building Customer Expectations

Conducting comprehensive research on the hotel to identify attributes valuable to target customers

Marketing attribute content to potential customers

Managing Customer Expectations

Maintaining connections with customers during their stay to promptly grasp their expectations

Problem-solving: responding to issues in real-time and accurately communicating issues to relevant departments for timely intervention

Nurturing and Planting Expectation

Connecting with customers satisfied with their experience to encourage positive online reviews

Professionally and personally responding to all online customer reviews

Compiling and analyzing customer review data to propose solutions for optimizing service quality to the hotel

+84 989 695 724

số 256, Nguyễn Thị Minh Khai

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